Lucie Goljaková

“Finance attracted me already during my studies. But I found out that financial consulting can be destructive. True success is built on stepping out of being just a pretty face and establishing real trust.”

The story of a woman who experienced the world of beauty pageants but found her true future in building a serious business. Our guest is Lucie Goljaková, a successful private advisor, holder of the prestigious PFP (Professional Financial Planner) title, and a former semifinalist of Miss Czech Republic. After studying global business and management at Newton University, she decided to follow her own path. Today, she manages a portfolio of over 200 clients, helping them make the right moves in life.

In this interview, we dive deep into the challenging transition from modeling to the demanding corporate world and how to successfully shed the "pretty face" stereotype. Lucie openly shares her background from beauty pageants as well as her professional beginnings at Komerční banka, where she built a strong foundation in communication. We discuss what truly determines people's trust in financial consulting today, how to build a stable client base from scratch, and why a transparent personal brand is the key to success.

We also talk about mindset, discipline, and the ability to handle heavy pressure and high expectations. Lucie shares her practical tips for anyone looking to launch a business, build their own brand, and constantly push their boundaries. We look at how to turn high ambitions into a long-term sustainable career and how to bring real, measurable value to clients every day, regardless of your starting point.